Kampala, Uganda: As part of its commitment to leading
digital solutions for Uganda’s progress, MTN Group Fincommerce, a subsidiary of MTN
Fintech Group in partnership with MTN MoMo Uganda and collaborating with Mastercard, has
officially launched its new e-commerce platform, Market by MoMo, to offer Ugandan traders
and buyers a seamless online selling and shopping experience.
Market by MoMo is a one-stop digital marketplace that allows Ugandans to buy and sell a
wide range of genuine products from electronics to groceries, fashion, beauty, fitness
products, home & office, mobile phones and tablets, computing, appliances and more, while
benefiting from reliable services, flexible payment options, and prompt deliveries. This new
platform represents a significant step forward in Uganda's digital economy, offering both
customers and merchants a streamlined and secure way to engage in e-commerce.
Market by MoMo currently offers a range of products under several categories including
groceries, electronics/appliances, devices and computers, toys and games, health and
beauty, among others. These products are being supplied by over 3,500 local businesses,
boosting trade and employment opportunities for several Ugandans. Thousands of orders
have been delivered through Market by MoMo to date and this e-commerce proposition has
shown great potential to deliver a convenient and affordable alternative for the Ugandan
market. Customers can access Market by MoMo through the MTN MoMo app and online at
market.momo.africa.
Speaking at the official launch held at Mestil Hotel in Kampala, Brian Mutungi, ecommerce
Country Lead of MTN Group Fincommerce, emphasized the transformative potential of Market
by MoMo.
“We are thrilled to officially launch Market by MoMo, a platform that connects Ugandan traders
with a wide customer base and brings convenience to consumers. Market by MoMo combines
a variety of product categories, flexible payment options, and user-friendly shopping features,
making it a game-changer for Uganda’s e-commerce sector. This launch also aligns with our
vision of leading digital solutions for Uganda’s progress,” said Mutungi, noting that MTN
Group’s partnership with Mastercard has also been instrumental in bringing Market by MoMo
to life.
Mutungi further highlighted how Market by MoMo will enable Ugandan traders to expand their
reach and grow their businesses by exposing their products to millions of potential customers.
Consumers, on the other hand, will enjoy a variety of products with a seamless and
convenient shopping experience that includes easy access and transparent pricing among
other multiple perks.
Market by MoMo provides a robust, user-friendly shopping experience with seamless access
via the MoMo app and website; market.momo.africa . Customers from any telecom provider
can sign up and conveniently start shopping. The platform offers flexible payment options
including MTN MoMo and major credit/debit cards. Market by MoMo is zero-rated for MTN
customers, allowing access without data charges. Delivery is swift and reliable, with orders
reaching customers in Kampala and Greater Kampala within two days or less.
Speaking on behalf of Sylvia Mulinge the MTN Uganda CEO, Joseph Bogera the MTN
Uganda GM Sales and distribution described the launch of Market by MoMo as a step toward
building a more equitable, connected, and empowered society.
“As MTN, we are inspired by our vision that everyone, regardless of their background,
deserves the benefits of a modern, connected life. It’s a vision that drives us every day to
push boundaries and innovate so that we can create a brighter and more inclusive digital
future. This milestone reflects the steady and purposeful progress we’ve made, and it
highlights the power of collaboration. Together, we’ve woven partnerships that are driving
innovation, building capacity, and delivering real, tangible benefits to people across Uganda,”
Bogera said.
Sarah Bateta Okwi, the MTN MoMo Chief Finance Office, speaking on behalf of Richard
Yego, Chief Executive MTN MoMo further highlighted how the partnership Market by MoMo
will enhance the MoMo consumer value preposition for MoMo, beyond person-to-person
transfers, payments, savings & loans. Beyond the convenience that Market by MoMo is
bringing to Ugandan shoppers, this proposition is expanding the market and opening new
opportunities for traders and sellers, complimenting physical foot traffic with online sales.
Amnah Ajmal, Executive Vice President, Market Development, EEMEA at Mastercard,
said: “Consumers across the board are now presented with increased choices and it is
important for companies to ensure their experiences are safe, secure and seamless. Through
this collaboration with MTN Group Fintech, we are proud to enable local businesses and
consumers in Uganda to participate fully in better shopping experiences. Market by MoMo is
a significant step forward in creating economic opportunities and digital inclusion, aligning with
Mastercard's vision for a more inclusive, digital Africa.”
Customers benefit from hot deals on the landing page, a wide product variety, and high-quality
items across over 100 categories, from electronics to groceries. Frequent promotions such as
flash sales, themed campaigns and category-specific discounts further enhance the shopping
experience, making high-quality products affordable. Market by MoMo will also enable a
previously untapped opportunity for Ugandans in the diaspora, to shop for relatives back
home using payment options including MoMo or (debit/credit) card.
Market by MoMo also supports Ugandan merchants, offering no account management fees
and a favorable commission structure. Merchants benefit from free pick up, free packaging,
content support, 24-hour order settlements, and exposure to MTN’s extensive customer base
through integrated marketing support. A dedicated merchant hub enables merchants to
manage stores and track performance, with a dedicated 24/7 support team to address their
needs.
The platform’s official launch kicks off with a series of unbeatable offers and discounts starting
with the upcoming Black Friday offers and the festive season offers in December. Customers
will enjoy discounts of up to 60% on select product categories.
“The e-commerce sector is a rapidly growing segment of the global economy,” noted Mutungi.
“By launching Market by MoMo in Uganda, we are not only diversifying our product offerings
but also empowering Ugandans to join the digital transformation journey, contributing to our
nation’s economic growth. Together, we are setting the foundation for a more connected,
more digital, and more inclusive Uganda,” concluded Mutungi.”
The launch of Market by MoMo underscores MTN Group Fintech’s commitment to driving
digital innovation, fostering entrepreneurship, and creating a trusted, secure, and customer-
focused experience for Ugandans across the country. As Uganda’s e-commerce landscape
evolves, Market by MoMo is poised to bridge traders and consumers in Uganda’s expanding
digital economy.
Market by MoMo Access and Customer Support
Customers can shop by visiting market.momo.africa or the MTN MoMo app. For assistance,
Market by MoMo provides 24/7 support via WhatsApp (0767006103), email
(momomarketsupport.ug@mtn.com), and a toll-free line (0800212000).
