MTN MoMo Partners with Blankets & Wine for an Exciting 2024 Season

MTN MoMo, a leading mobile financial services
provider, is thrilled to announce a strategic partnership with Blankets & Wine, East Africa's
premier music festival. This collaboration promises to enhance the 2024 season experience with
innovative digital solutions and seamless financial transactions for festival-goers.

Blankets & Wine, renowned for celebrating music, culture, and the arts, will benefit from MTN
MoMo's cutting-edge mobile money services. Attendees can look forward to a cashless
experience, ensuring quick and secure transactions for tickets, merchandise, food, and
beverages. This partnership aims to elevate the overall event experience, providing
convenience and accessibility for all.
Highlights of the Partnership:
1. Seamless Transactions: Festival attendees can use MTN MoMo for all purchases, from
ticketing to purchases on ground at the festival, reducing wait times and enhancing
2. Exclusive Offers: MTN MoMo users will enjoy special discounts on tickets to Blankets &
Wine throughout the 2024 season like this edition’s ticket on MoMo that is going for
100,000 UGX.
3. Interactive Experiences: Integration of MTN MoMo's digital solutions will offer unique,
interactive opportunities for engagement at Blankets and Wine events.
4. Support for Local Artists: The partnership will promote local talent, providing them with
a platform to engage the audience by putting on a breathtaking performance.
“We are excited to partner with Blankets and Wine for their 2024 season,” said Marion Angom,
Head of Legal, MTN MoMo. This ticketing solution exemplifies MTN MoMo's commitment to
innovation and customer-centric solutions, the introduction of this option underscores our
dedication to providing valuable services to our customers.”

“We welcome MTN MoMo on board for this year's Blankets & Wine festival. This collaboration is
a significant step forward in enhancing the overall experience for our attendees in Uganda. At
Blankets & Wine, we are committed to creating a seamless and enjoyable experience for
everyone and partnering with MTN MoMo aligns perfectly with this mission.
MTN MoMo, with its innovative mobile money solutions, offers unparalleled convenience and
security in financial transactions. By integrating MTN MoMo, we are making it easier than ever
for our attendees to make cashless transactions, from purchasing tickets to buying food, drinks,
as well as crafts and fashion from the vendors on-site. This not only increases efficiency but
also enhances safety, as attendees can enjoy the event without the need to carry physical
cash,” explains Justine Mbugua, Head of Festivals, Blankets & Wine.
The new partnership is aimed at creating a belief that the synergy between Blankets & Wine
and MTN MoMo will set a new standard for event experiences in the region. Together, the two
entities are committed to pushing boundaries and delivering a memorable, hassle-free
experience for all the event’s guests.
The 2024 Blankets & Wine season kicks off on Sunday, June 30 th , 2024, featuring a diverse
lineup of artists, including Kenya’s Nameless and Samthing Soweto from South Africa, with
unique cultural showcases, and an array of food and beverage options. With MTN MoMo as the
official mobile financial services partner, attendees can expect ease, allowing them to fully
immerse themselves in the festival atmosphere.
Renowned for its meticulously curated live stage, the festival pledges to maintain its stellar
reputation while elevating the ambience even further by adding a dynamic DJ/ producer stage
dubbed Onja Onja Stage.
Another enhancement to the festival experience is the return of the family zone with kids’
activities and minders, creating space for everyone in the family to attend and have a great time.

Tickets and More Information:
With an unwavering commitment to excellence, Blankets & Wine invites attendees to Discover,
Love, and Share in an experience unlike any other, promising unforgettable moments at every
turn. Get ready to elevate your festival experience to new heights!

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